Was Michael Porter right that generic strategies are only about cost leadership and differentiation? By Arif HarbottPosted on April 14 2011June 23 2020Posted in DefaultTagged differentiation, generic strategies, marketing, porter Michael Porter’s generic strategies state that strategies for broad market scope fall into two categories: Cost leadership – having the lowest cost base e.g. Ryanair Differentiation –… Read More Arif Harbott 14 Apr 2011 - read
