Was Michael Porter right that generic strategies are only about cost leadership and differentiation? By Arif HarbottPosted on April 14 2011June 23 2020Posted in DefaultTagged differentiation, generic strategies, marketing, porter Michael Porter’s generic strategies state that strategies for broad market scope fall into two categories: Cost leadership – having the lowest cost base e.g. Ryanair Differentiation –… Read More Arif Harbott 14 Apr 2011 - read
What Is Value Chain Analysis? By Arif HarbottPosted on December 2 2010June 23 2020Posted in DefaultTagged analysis, porter, value chain4 Comments on What Is Value Chain Analysis? The value chain, also known as value chain analysis, is a concept from business management that was first described and popularized by Michael Porter in… Read More Arif Harbott 02 Dec 2010 - read
