About Me

This site is a collection of all my thoughts, ideas, musings and essays on topics that I am passionate about: digital, technology, transformation, angel investing and business.

My favourite posts are listed on this page, so if you are new to my site then that is a good place to start.

Professional career history

My full professional career history in on LinkedIn but here is the short version:

I am a high-growth chief technology officer and digital leader who has helped launch and scale both start-ups and new businesses within public listed companies.

My experience has spanned multiple industries, where I have managed extensive budgets c.$1bn+, P&L $900m+,  and led teams of 1,000+ people. 

My early career was spent building and running technology driven startups, as well as starting out as a professional tennis player.

My recent career has been in executive roles (CTO, CIO, CDO) launching new businesses for large organisations including: Lloyds Banking Group PLC, Morrisons PLC, Booker PLC, UK Government, and the UK Ministry of Justice.

I also have a MBA with distinction from City, University of London’s Cass Business School.

Currently, I am a partner and Managing Director at AlixPartners where I advise some of the world’s largest and most iconic companies on innovation, growth, strategy and technology.

Investor and advisor

I love working with companies that are launching, scaling or transforming – change, transformation and disruption are what get me out of bed in the morning.

I work with a small number of start-ups as an advisor and investor, so if you think I would be a good fit for your business then please reach out for an informal chat.


I spent five years writing a book, The HERO Transformation Playbook, which is a step by step guide for delivering large-scale change and transformation.

As part of this book, I co-developed the HERO Transformation Framework, which gives you the best chance of transformation success.

Please get in touch and say hello

I started this site to connect with like-minded digital, technology and entrepreneurial people. Please drop me a note on Twitter, LinkedIn or use the contact form below:

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