Strategic analysis and recommendations for Krispy Kreme

Arif Harbott
Arif Harbott

For our strategy coursework we had to find a solution to a particular strategic challenge faced by a firm of our choice. It was by far the hardest coursework we have done so far because it was so open ended.

We made some mistakes along the way:

  • Choosing a strategic issue that was too big
  • Choosing a market that was too wide
  • Picking companies that had too many business units and divisions

After a few false starts we chose Krispy Kreme as it has a simple product line, clear value proposition and an interesting history.

You can download the whole report here: Krispy Kreme Strategic Analysis

Strategic analysis and recommendations for Krispy Kreme
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